ETC has announced the relaunch of United House for collective sale by tender, presenting a significant investment opportunity in Singapore’s Orchard Road. The site, located on Kramat Lane, is a freehold land parcel of approximately 1,192.7 square metres, zoned for commercial use under the Master Plan 2019. Offers are invited by 1 July 2025, 3pm.
The Urban Redevelopment Authority has granted in-principle approval for hotel use, making United House an attractive option for boutique hospitality development. The reserve price is set at $121m (S$166m), translating to $2,222 (S$3,045) per square foot per plot ratio for commercial redevelopment or $2,376 (S$3,254) for hotel redevelopment.
Swee Shou Fern, Head of Investment Advisory at ETC, highlighted the growing demand for quality hospitality assets in Singapore, driven by the resurgence of tourism and related sectors. “United House’s rare freehold tenure, central location, and in-principle hotel-use approval offers a unique opportunity to create a flagship or lifestyle boutique hotel right in the heart of Orchard Road,” she stated.
The site benefits from its proximity to Dhoby Ghaut and Somerset MRT stations, as well as cultural landmarks like The Istana and the Singapore Art Museum. This accessibility makes it ideal for modern hospitality concepts catering to both leisure and business travellers.
The relaunch coincides with Orchard Road’s ongoing transformation into a pedestrian-friendly, sustainable lifestyle destination. As the district evolves, United House is poised to attract developers seeking flexible redevelopment opportunities.
