FairPrice Group’s philanthropic arm, FairPrice Foundation, has signed a Memorandum of Understanding with Tan Tock Seng Hospital to tackle the nutrition gap among seniors in Singapore. The partnership aims to develop a gamified nutrition education programme, “Stay Strong,” to be rolled out nationwide by the end of 2026. This initiative aligns with the national push for senior health and independence, ensuring seniors have the support needed to thrive.
The collaboration will also explore joint development of nutritional solutions to combat dietary deficiencies, informed by the Stay Strong study conducted in Q3 2025. The study surveyed over 500 seniors and revealed significant gaps in nutrition knowledge and access. Notably, whilst 86% of seniors acknowledge the need for better nutrition as they age, more than half struggle to identify what constitutes a healthy meal. Additionally, 67% recognise the need for more protein, yet half do not meet the recommended intake.
Vipul Chawla, Group CEO of FairPrice Group, emphasised the importance of supporting seniors’ independence through proper nutrition. Adjunct Professor Tang Kong Choong, CEO of Tan Tock Seng Hospital, highlighted the role of nutrition in improving seniors’ health outcomes and independence.
This partnership is part of FairPrice Foundation’s broader “Start Strong, Stay Strong” vision, which includes initiatives like the Neighbourhood Food Share and the Cheers Breakfast Club. These efforts aim to build resilient communities and provide essential nutrition education and access to Singapore’s senior population.
