Franke Coffee Systems has introduced its New A Line of Swiss-engineered fully automatic coffee machines to Southeast Asia, marking the launch with a new flagship showroom in Singapore. This strategic move aims to enhance product experience, training, and collaboration in the region.
The New A Line, designed for professional operators, combines Swiss precision with advanced technology to deliver premium coffee quality whilst improving operational efficiency and sustainability. The line includes the A600 and A800 models, featuring innovations such as the New FoamMaster for barista-style foam, IndividualClean for hygiene, and HeatGuard technology to reduce energy loss by up to 44%.
The Singapore showroom, located at Tai Seng Exchange, serves as a regional hub for distributors, partners, and customers. It offers live demonstrations, tailored discussions, and hands-on training, showcasing Franke’s professional portfolio and broader capabilities. Stefan Niederberger, Vice President Asia Pacific, emphasised Singapore’s strategic role as a gateway to Southeast Asia, stating, “This flagship showroom reflects our long-term commitment to the region.”
Following the Southeast Asia launch, the New A Line will expand across individual markets through local initiatives and trade shows, strengthening Franke’s presence in the Asia-Pacific region. CEO Marco Zancolò noted the rising demand for premium coffee solutions amidst operational pressures, highlighting the company’s commitment to delivering consistent quality at scale.
Franke Coffee Systems, part of the Franke Group, is a leading developer of professional coffee machines, supporting businesses in 80 countries with Swiss engineering excellence and a robust distribution network.
