Frasers Hospitality has reinforced its commitment to social inclusion and community care through a series of initiatives in Singapore and Kuala Lumpur. In collaboration with Food Bank Singapore, the company distributed 200 care packs to elderly residents and low-income households in the Jalan Kukoh estate. This effort was complemented by a mural painting project involving youth from Club Rainbow and students from Lil’ Palette Workroom, transforming public spaces with art themed around nostalgic toys.
The mural initiative, which engaged over 50 volunteers, aimed to evoke shared memories and strengthen community bonds. “Our collaboration with Frasers Hospitality provided my team with the opportunity to showcase their creativity in a project with meaningful community impact,” said Lynn Teo, Founder of Lil’ Palette.
In Kuala Lumpur, Frasers Hospitality’s global leadership conference included a scavenger hunt to collect back-to-school items for the Dignity for Children Foundation. The company also donated $2,120 (RM10,000) to support the foundation’s educational efforts. This initiative involved nearly 100 staff volunteers globally, highlighting the company’s dedication to advancing education and supporting vulnerable communities.
Frasers Hospitality has implemented close to 70 community initiatives worldwide, contributing over 3,600 hours to support more than 50 organisations. CEO Eu Chin Fen stated, “Our teams have come together to support the needs of our local communities through various initiatives throughout the year.”
These efforts underscore Frasers Hospitality’s belief in the power of partnerships between businesses, non-profits, and local communities to create lasting social impact.
