FriedRice Entertainment, a Singapore-based live entertainment company, concluded 2025 with over 30 successful events across Asia, including K-Pop concerts and cultural showcases. The company aims to expand its reach in 2026, operating in eight countries: Singapore, Indonesia, Malaysia, Thailand, Hong Kong, South Korea, Japan, and Australia. This expansion reflects its commitment to cultural exchange and audience connection.
FriedRice Experience (FRE-X), the company’s experiential arm, is set to deliver innovative experiences by collaborating with regional and global intellectual property (IP) owners. James Zou, CEO of FriedRice Entertainment, emphasised the company’s mission to create meaningful experiences that transcend borders and genres. “Our expansion into new markets reflects not just growth in geography, but growth in ambition,” he stated.
The 2026 calendar includes performances by South Korean acts QWER and 10CM in Singapore, Taiwanese singer-songwriter Eric Chou in Indonesia, and a fan convention by Mark Tuan in Bangkok. Additionally, FriedRice Entertainment will debut in Australia with shows featuring the original singers of Studio Ghibli soundtracks.
FRE-X is also expanding its immersive experiences, with the Demon Slayer: Kimetsu no Yaiba Total Concentration Exhibition marking a significant milestone. The exhibition, spanning 21,000 square feet, immerses visitors in the anime’s iconic moments. “FRE-X is about turning stories into spaces,” said Zou, highlighting the company’s focus on creating environments where fans can interact and belong.
FriedRice Entertainment’s strategic growth aims to position it as a leading platform connecting Asian and international talent with audiences across the Asia-Pacific region.
