Genesys, a global leader in AI-powered experience orchestration, has announced the launch of its new full-service Genesys Cloud core region in Singapore. This strategic move is designed to support businesses across Asia in accelerating their customer experience transformation securely and responsibly. By connecting to the Amazon Web Services Asia Pacific (Singapore) Region, the new infrastructure will provide organisations with access to the latest AI innovations, enabling real-time experience intelligence.
The launch coincides with the release of the Future of Customer Experience 2025 (Asia) study, highlighting the growing importance of AI in customer service. According to the study, 80% of consumers in Asia value fast responses, whilst 75% appreciate friendly interactions. Despite 76% of consumers being comfortable with AI services, only 23% fully trust businesses to protect their personal data.
Olivier Jouve, chief product officer at Genesys Cloud, stated, “Agentic AI will continue to redefine how businesses operate and connect with their customers.” The new Singapore core region aims to meet the rising demand for advanced AI capabilities, providing a trusted foundation for delivering intelligent, efficient, and personalised experiences.
The investment is expected to bolster Genesys’ presence in Asia Pacific, where it already operates in cities like Tokyo, Sydney, and Mumbai. The Singapore expansion is anticipated to be operational by the end of November 2025, reinforcing the company’s commitment to regional growth and supporting Singapore’s AI-first digital leadership aspirations.
