Global Asset Solutions is set to reopen its Singapore office following a strategic merger with Perceptions Hospitality, a local hotel asset management group. This move will significantly bolster the company’s presence in the region, adding expertise from nearly 60 luxury and upper-upscale hotels.
The merger sees Douglas Louden, previously a principal at Perceptions Hospitality, joining Global Asset Solutions as Managing Partner AP. He will be accompanied by analysts Irene Pham and Bui Truong Chien, and consultant Atul Bhalla. Alex Sogno, CEO of Global Asset Solutions, expressed enthusiasm about the merger, stating, “This merger represents an exciting milestone in our growth, and we are delighted to welcome Douglas and his team into the Global Asset Solutions family of experts.”
The reopening of the Singapore office is part of a broader strategy to deepen the company’s footprint in Asia, a region identified as central to growth and innovation in the luxury hotel sector. Global Asset Solutions has recently managed iconic assets such as The Peninsula Hong Kong and the Park Hyatt Melbourne, highlighting the increasing complexity and attractiveness of luxury hotels as an asset class.
The company reported a 35% year-on-year growth in EBITDA for FY2024 across its asset-managed portfolio, which includes prestigious hotels like the Rosewood Phnom Penh and the Four Seasons Madrid. This growth underscores the importance of specialist independent asset managers in enhancing hotel performance through effective collaboration.
Looking ahead, Global Asset Solutions plans to continue its expansion in Asia, with Louden stating, “I have a great respect for what they have achieved and look forward to working more closely with them as they grow.”
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