Global Branded Residences (GBR), a leading advisory firm for branded residential developments, has launched in the Asia Pacific region, responding to its rapid growth in the luxury real estate sector. This expansion aims to support developers and operators as Asia Pacific is poised to match North America as the largest market for branded residences.
Asia Pacific is currently the second largest market for completed branded residential developments and holds a significant pipeline position, according to GBR data. Over 900 branded residences projects are expected to launch globally in the next five to six years, with Asia Pacific driving this growth. Thailand, Vietnam, and India are leading the charge, with cities like Bangkok, Phuket, and Bali emerging as key hotspots.
Phuket and Bangkok have secured top global rankings, with Phuket now overtaking Bangkok in pipeline projects. Vietnam has seen a remarkable rise, with 51 projects currently in development, making it the top spot in Asia Pacific for branded residential projects.
GBR, led by founder Riyan Itani, has advised on over 150 branded residential projects across 40 countries, working with marquee brands such as Four Seasons and Ritz-Carlton. The firm has appointed Anna Carver as Business Development and Brand Selection and Negotiation Manager for the region, based in Singapore.
“The growth of branded residences in Asia Pacific is both rapid and sustained,” said Itani. Carver added, “We’re seeing developers increasingly recognise the value that hotel and lifestyle brands bring to residential developments.”
GBR’s expansion follows its role as Strategic Partner at the Branded Residences Forum Asia in Bangkok, where it presented its latest data and moderated key sessions on the sector’s future.
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