Grab Singapore has unveiled #MoreWomenCan, a pioneering initiative designed to enhance the livelihoods of women partners in the digital economy. This programme, co-created with Grab’s community of women partners, introduces the industry’s first suite of motherhood and health benefits, aiming to foster equity and inclusivity in the workforce.
The launch event, attended by Yeo Wan Ling, Assistant Secretary-General of NTUC, also saw the release of a study conducted with UN Global Compact Network Singapore (UNGCNS) and Kantar. The study, “Women in the Driver’s Seat: Driving Economic Inclusion for Southeast Asia’s Women through Ride-Hailing and Delivery”, highlights the significance of platform work for women’s autonomy. It reveals that 71% of women partners in Singapore feel more financially independent, and 77% report increased confidence in their earning potential.
Cheryl Goh, Group Head of Marketing at Grab, emphasised the programme’s impact, stating, “When women have the flexibility to choose when and how they work, we see ripple effects across the region, from greater financial freedom to invest in their children’s education, for example, or to have the confidence to start their own small businesses.”
The study further indicates that platform work generates substantial economic output, with Grab women driver-partners contributing $0.8 billion (US$0.8 billion) across Southeast Asia in 2025. It underscores the potential for economic growth by addressing barriers such as lack of flexibility and safety concerns.
By advancing gender equality and providing flexible work opportunities, Grab’s #MoreWomenCan initiative is set to redefine the future of work in Southeast Asia, promoting economic resilience and inclusivity.
