Great Eastern has introduced Great Eastern Private, a new service aimed at high-net-worth individuals and families across Asia. This initiative is designed to expand the company’s offerings, focusing on helping clients preserve their financial legacy for future generations.
Great Eastern Private combines bespoke insurance solutions with a curated panel of expertise, providing seamless access to wealth succession and legacy planning services. Greg Hingston, Group CEO of Great Eastern, highlighted the strategic importance of this launch, stating, “As clients successfully accumulate wealth, the focus is now shifting to preserving, and transferring wealth intentionally, efficiently and meaningfully. The launch of Great Eastern Private is a strategic move to invest in capabilities and services to respond to this customer need and the commitment to remain the trusted insurance partner of customers across every stage of life and across generations.”
The introduction of Great Eastern Private underscores the company’s commitment to addressing the evolving needs of its clients. As Southeast Asia’s longest-established insurer, Great Eastern aims to maintain its role as a trusted partner across generations. The new service is expected to enhance the company’s ability to support its clients in managing their wealth effectively.
