HDFX, a Singapore-based events and experiential marketing agency, has successfully orchestrated the launch of EcoSwift’s Battery Charge and Swop Station, the nation’s first public charging and battery-swop facility for electric heavy commercial vehicles. Located in Tuas, the station was unveiled on 1 August 2025, representing a pivotal move towards sustainable transportation in Singapore.
The launch event, managed by HDFX, featured a 3D, to-scale replica of the Battery Charge and Swop Station, which served as both an educational centrepiece and the official launch mechanism. This innovative display was synchronised with the unveiling moment, symbolising the activation of the new infrastructure. A giant LED screen further enhanced the experience by highlighting the station’s main features and key messages.
HDFX was responsible for the complete logistical setup, including tentage, cooling systems, AV equipment, and guest flow management. The agency also coordinated a live demonstration of EcoSwift’s swop technology, capturing the attention of both media and attendees. Ryan Woon, CEO of EcoSwift, expressed satisfaction with the event, stating, “From concept to execution, the HDFX team delivered with creativity, professionalism, and attention to detail.”
Miki Hay, Founder and Managing Director of HDFX, emphasised the alignment of EcoSwift’s vision with HDFX’s values, saying, “We believe in partnering with brands that are bold and purpose-driven, and we’re proud to have helped bring their values to life at their launch event.”
Founded in 2004, HDFX has completed over 2,000 events and formed more than 150 brand partnerships, blending creativity and strategic insights to deliver impactful campaigns across Asia. The successful launch of EcoSwift’s Battery Charge and Swop Station underscores HDFX’s commitment to supporting sustainable initiatives in Singapore.
“`
