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HeyMax acquires krip to boost loyalty market presence

Newsflash Asia

- July 23, 2025

HeyMax, a Singapore-based loyalty and travel rewards platform, has announced its acquisition of krip, a leading fintech platform in Hong Kong. This strategic move aims to accelerate HeyMax’s expansion into the regional loyalty and rewards market, offering more than 6,000 credit card deals from over 3,000 merchants to consumers and travellers in Hong Kong.

The acquisition marks HeyMax’s first and follows its impressive fivefold year-on-year revenue growth reported in May 2025. As part of the deal, krip’s founder, David B Wang, will join HeyMax as Global Head of Loyalty Partnerships and General Manager of Hong Kong. “This is a strategic step forward in our mission to make travel more accessible through everyday spending,” said Joe Lu, CEO and co-founder of HeyMax.

Krip, launched in 2022, has been instrumental in helping consumers maximise their credit card rewards, supporting an estimated $74 billion in additional annual card spending. The platform’s integration into HeyMax will allow users to manage all their cards in one place, enhancing customer engagement and loyalty.

The acquisition comes at a time when the Asia-Pacific region is experiencing a strong travel rebound, with tourism projected to exceed pre-pandemic levels by 2025. The global market for travel loyalty programmes is expected to grow significantly, with Asia-Pacific leading the charge.

HeyMax plans to officially launch in Hong Kong soon, offering local users and visitors access to its expanding network of rewards. The company has opened a waitlist for early sign-ups, promising priority access and exclusive rewards.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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