Singapore-based fintech company HitPay has partnered with Primer, a global payments infrastructure provider, to facilitate faster international expansion for Southeast Asian merchants. This strategic alliance aims to address the challenges faced by local businesses in accessing global markets, particularly in the US and Europe, by providing seamless payment solutions.
The partnership comes at a crucial time as many Singaporean small and medium-sized businesses (SMBs) are compelled to expand overseas due to economic pressures. According to the Singapore Business Federation, 40% of businesses anticipate a worsening economy in 2026, with 22% experiencing a credit crunch. HitPay’s collaboration with Primer offers these businesses access to a unified payment infrastructure, reducing transaction failures and improving cash flow.
Key benefits of this partnership include the ability for merchants to instantly activate US and EU payment methods, ensuring successful transactions with Western customers. Last year, HitPay’s solutions helped merchants save over $10m in costs, a significant advantage in a tight credit environment.
Aditya Haripurkar, CEO of HitPay, highlighted the transformative impact of the partnership, stating, “Accelerated access to new markets and local-level payment performance will be transformative for our fast-growing merchants.” Gabriel Le Roux, CEO of Primer, added, “By partnering with HitPay, we’re opening new markets for their merchants and laying the foundation for long-term global expansion.”
The collaboration also benefits Primer, as HitPay integrates into its Primer for Partners programme, allowing global merchants to tap into Southeast Asia’s diverse payment landscape. This two-way partnership aims to replace payment complexities with resilient infrastructure, enabling merchants to expand internationally without compromising performance or speed.
