HubSpot has launched a suite of new features designed to help small and medium-sized businesses (SMBs) accelerate their adoption of artificial intelligence (AI) and drive growth. The announcement comes as many SMBs in fast-growing economies like Singapore face rising costs and the challenge of keeping pace with rapid digital advancements.
The new offerings include Breeze AI agents, enhanced Marketing Hub Enterprise features, and AI-powered Workspaces. These tools aim to address the gaps in AI strategies and operational realities faced by SMBs, such as the lack of quality, unified data. According to HubSpot’s research, 73% of Singaporean organisations have yet to officially implement AI, highlighting the need for accessible solutions.
Dan Bognar, VP and Managing Director of JAPAC at HubSpot, stated, “Persistent economic headwinds have made digital tools like AI a business necessity for SMBs, who need to maximise efficiency and growth with only limited resources.”
Key features of the 2025 Spotlight include four Breeze Agents, which assist in scaling go-to-market teams, and new functionalities for Marketing Hub Enterprise that simplify lead conversion and customer management. Additionally, three AI-powered Workspaces have been introduced to enhance collaboration among sales and support teams.
These developments are set to provide SMBs with practical AI capabilities, enabling them to compete more effectively in challenging economic environments. As businesses continue to navigate the complexities of digital transformation, HubSpot’s new tools offer a pathway to more efficient and impactful operations.
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