Industry News

Aurea, the residential component of Golden Mile Singapore, has seen a robust response from homebuyers and investors during its initial launch weekend. Of the 78 units released in Phase 1, 23 units—approximately 30%—were sold at an average price of S$3,005 per square foot. This interest highlights the demand for luxury residences offering exceptional views and a blend of heritage and modern sophistication in a rapidly transforming district.

The Chief Operating Officer of Far East Organisation’s Sales and Leasing Group, Shaw Lay See, noted the strong interest in Aurea’s premium 4-bedroom bay-facing units from the Signature Collection. “These homes provide spectacular sweeping views of Kallang Basin and the ocean, and slightly further afield—Marina Bay and the CBD,” she stated. The development’s unique integration of urban convenience and residential privacy, facilitated by a link bridge to The Golden Mile retail and commercial hub, adds to its allure.

Eighty-three percent of Aurea’s buyers are Singaporeans, with the remaining 17% being Permanent Residents from Malaysia. The 2- and 3-bedroom flats from the Prestige Collection accounted for 74% of sales, appealing to buyers with their well-designed spaces and investment potential. The 4-bedroom units are particularly attractive due to their expansive balconies and the ‘hanging garden’ concept.

Aurea is strategically positioned to benefit from Singapore’s ongoing urban renewal efforts, including the revitalisation of Beach Road and the completion of the North-South Corridor. With only 188 units available, Aurea offers a limited collection of unique residences, enhancing its exclusivity and value in the market.
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Aurea, a distinctive mixed-use development along Nicoll Highway, has captured the attention of discerning buyers during its launch weekend. The development’s appeal lies in its strategic location and the convenience it offers, making it an attractive option for those seeking a unique property with strong appreciation potential. According to Mark Yip, CEO of Huttons Asia, Aurea’s location reduces the need for long commutes for city workers, enhancing its desirability.

Aurea is set to benefit significantly from Singapore’s extensive urban transformation plans. The development is positioned at the forefront of the 120-kilometre Southern coastline redevelopment, which includes the Greater Southern Waterfront, Marina Bay, Kallang Basin, and the future Long Island project. Additionally, the North-South Corridor, expected to open progressively from 2027, will further enhance connectivity, making the area more accessible.

The Government’s focus on developing the Nicoll precinct, spanning approximately 59 hectares, adds to Aurea’s appeal. Plans for the precinct include new residential and recreational spaces, the relocation of the Singapore Sports School to Kallang, and a new indoor sports arena. Furthermore, the precinct will integrate with the future Bay Central Garden.

Despite these extensive transformation plans, the supply of new homes in District 7 remains limited. Aurea is likely the only new launch in the district in 2025, offering buyers a first-mover advantage. As these plans materialise, property prices are expected to rise, making Aurea a promising investment opportunity.
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Aurelle of Tampines, a new executive condominium (EC) project, has achieved remarkable sales success, with 90% of its 760 units sold at an average price of S$1,766 per square foot (psf). This marks the highest launch take-up rate for an EC since the Hundred Palms Residences sold out on launch day in July 2017. PropNex CEO Ismail Gafoor attributes this success to Tampines’ popularity as a mature, well-connected town and the limited supply of unsold ECs, which stood at fewer than 150 units as of the end of January.

The project saw all 260 units of its 4- and 5-bedroom types sold out, whilst 84% of the 500 three-bedroom units were transacted. Notably, 68% of buyers opted for the Deferred Payment Scheme (DPS) to finance their purchases. Aurelle of Tampines is strategically located near the upcoming Parktown integrated development, which will offer retail, commercial spaces, a hawker centre, and a bus interchange, and will be linked to the future Tampines North MRT station.

The recent announcement of a 5-year masterplan to enhance transport infrastructure and amenities in Tampines is expected to further boost the project’s appeal. Gafoor anticipates that Aurelle of Tampines will likely sell out when unit bookings open to more second-time buyers next month. The potential for capital appreciation is also a draw, as nearby Parktown Residence launched at an average price of S$2,360 psf, setting a possible future benchmark for EC resale prices.

The last EC launch in Tampines, Tenet, sold 72% of its 618 units on launch day in December 2022 at an average price of S$1,360 psf. Meanwhile, Novo Place in Tengah, launched in November 2024, has sold 91% of its 504 units at an average price of S$1,654 psf.
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Netflix has retained its dominant position in Singapore’s streaming market, boasting a market share four times greater than that of Apple TV+, according to a recent report by JustWatch. The report, which analyses data from 46,000 monthly users in Singapore, reveals significant shifts in the streaming landscape throughout 2024.

In the final quarter of 2024, Netflix continued to lead, whilst Prime Video and Disney+ were neck and neck for the second spot. The report also highlights the emergence of Max, which saw an impressive 8% increase in market share following its rebranding in November. Meanwhile, Apple TV+ and Catchplay experienced growth of 3% and 2%, respectively, since the beginning of the year.

Conversely, both Prime Video and Netflix faced declines, with market shares decreasing by 2% and 3%, respectively. These changes reflect the evolving preferences and engagement patterns of Singaporean viewers with various streaming platforms.

JustWatch, an international streaming guide with 55 million users across 140 countries, compiled the report to provide insights into the streaming industry’s dynamics. The data underscores the competitive nature of the market and the ongoing battle for viewer attention among major streaming services.

As the streaming landscape continues to evolve, platforms are likely to adapt their strategies to capture and retain audiences in Singapore. The report’s findings offer a glimpse into the shifting trends and consumer behaviours that will shape the future of streaming in the region.
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Teva Singapore has announced an exclusive partnership with Mandai Wildlife Group to launch a curated collection of adventure-ready footwear for the new Rainforest Wild ASIA park at Mandai Wildlife Reserve. The park, set to open on 12 March 2025, will feature eight zones that replicate a Southeast Asian rainforest, housing 36 species, including the François’ langur and Philippine spotted deer, both new to Singapore.

The collaboration will see Teva releasing six key footwear styles designed to navigate the park’s diverse terrains. These styles will be available for purchase at the park’s retail shop. Additionally, guests can enjoy free delivery on online purchases using a special code from the pop-up, along with an exclusive gift for using the code.

Visitors to the event can also participate in photo opportunities and receive complimentary jagua tattoo sessions. By posting a photo and tagging @tevasingapore and @mandaiwildlifereserve with #TEVAxMANDAI, guests can engage in these experiences.

This partnership not only enhances the visitor experience at Rainforest Wild ASIA but also highlights Teva’s commitment to creating functional and stylish footwear for outdoor adventures. The launch marks a significant step in promoting eco-tourism and wildlife conservation in Singapore.
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Singapore Management University (SMU) has announced significant updates to its Industry Practice Master of Digital Economy (IPMDE) programme, set to take effect in August 2025. The revamp introduces 14 new Industry Graduate Diplomas (IGDs), offering professionals a modular and flexible learning pathway aligned with Singapore’s focus on lifelong learning.

The IPMDE, first launched in January 2024, currently boasts over 130 learners. The new structure allows participants to earn an IGD by completing a curated set of modules, which can be stacked towards the full master’s certification. This approach aims to equip learners with in-demand skills whilst accommodating their professional commitments.

Professor Gary Pan, SMU’s Academic Director for Lifelong Learning, highlighted the programme’s focus on mid-career professionals and aspiring leaders. “With the introduction of Industry Graduate Diplomas, learners will have a more accessible and customisable pathway to upskilling,” he stated.

Jack Lim, Executive Director of SMU Academy, emphasised the institution’s role in preparing a future-ready workforce. “Through our extensive range of programmes and deep industry partnerships, we continue to shape Singapore’s professional landscape,” he said.

The revamped IPMDE includes a modular curriculum, personalised learning pathways, and recognition of prior learning, enhancing accessibility for professionals. The programme is highly subsidised, with up to 90% funding by SkillsFuture Singapore, making it one of the most affordable master’s programmes in the country. Registration is now open, with the new structure commencing in August 2025.
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Lady M has announced the launch of its first-ever sake-infused Mille Crêpes, crafted in collaboration with Dassai 23 sake. This new creation will be available from 8 March 2025 in all Lady M boutiques and online for a limited time. The cake features layers of delicate crêpes, sake-soaked vanilla sponge, and sake kasu pastry cream, topped with a white chocolate sake kasu glaze, powdered sugar, and gold leaf.

The inclusion of sake kasu, imported directly from Dassai in Japan, enhances the cake’s flavour profile with its natural sweetness, umami richness, and subtle nuttiness. This ingredient enriches the pastry cream, providing a silky texture and refined complexity.

The Dassai Sake Mille Crêpes is priced at $16 per slice in boutiques, $18 per slice at the Lady M Champagne Bar, and $198 for a whole cake online. This limited-edition cake is available for purchase online and in all Singapore Lady M boutiques.
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Singaporean female entrepreneurs are achieving global success by launching their brands on Amazon, reaching millions of customers worldwide. As International Women’s Day approaches, stories of these trailblazing women highlight their innovative contributions across various sectors, from pet products to lifestyle goods.

Ruth, founder of RaceHerd, left the corporate world to pursue her passion for dogs, creating science-backed toys that cater to dogs’ natural herding instincts. Her signature herding ball has gained popularity in markets including Canada, Australia, and the UK. “Seeing my ideas transform into products that make dogs happy is the most rewarding part of what I do,” Ruth shared.

Yvon, CEO and founder of Hegen, revolutionised the baby care industry with the Sqround bottle, featuring a unique Press-To-Close, Twist-To-Open design. Despite initial scepticism, her innovation has set Hegen apart, allowing the brand to expand from the US to Amazon.sg. Yvon encourages entrepreneurs to “dream big and never limit what you can achieve.”

Ann and Christina, co-founders of Nook Theory, launched their lifestyle brand during the pandemic, offering eco-friendly home products. Their brand now thrives on Amazon, reaching customers in the US, Canada, and Mexico. Christina advises, “Don’t overthink; just take that first step.”

Riyana, founder of Everiday Foods, turned her passion for holistic health into a successful business, offering authentic Asian pantry staples on Amazon. She emphasises the importance of authenticity, stating, “Building a strong brand identity matters more than size.”

These entrepreneurs exemplify the power of innovation and resilience, inspiring others to pursue their dreams on a global stage.
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FairPrice Group (FPG) is marking SG60 with the launch of its ‘FairPrice Best Sellers for Less’ campaign, offering 60 special deals on its popular Own Brands products from 6 March to 28 May 2025. The initiative aims to help Singaporeans stretch their dollar by providing weekly discounts on five housebrand items, starting with up to 36% off on Canola Oil, Thai White Fragrant Rice, Two-ply Bathroom Tissues, Roasted Chicken Mid Wings, and Tortilla Chips.

The campaign will span 12 weeks, featuring a variety of products including kitchen and bathroom essentials, as well as snack items. FPG’s Own Brands, which includes over 3,500 products, are typically priced 10 to 15% cheaper than branded alternatives. Vipul Chawla, Group CEO of FairPrice Group, noted the popularity of these products, stating, “Today, one in two shoppers check out with an FPG Own Brands product in their basket.”

Since the beginning of 2025, FPG has implemented several initiatives to support Singaporeans, such as doubling discounts for CHAS Blue and Orange cardholders and freezing prices on popular produce during the Chinese New Year season. The ‘Best Sellers for Less’ campaign is part of FPG’s ongoing efforts to provide value and quality to its customers, ensuring they have the essentials needed to celebrate SG60. For more information, customers can visit the FairPrice Group website.
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ESET, a global leader in cybersecurity, has announced the launch of its 2025 Women in Cybersecurity Scholarship in Singapore, coinciding with International Women’s Day on 8 March. This initiative aims to empower women in the cybersecurity and STEM fields by providing financial support and career advancement opportunities. The scholarship offers a $3,700 (S$ 5,000) grant and a one-day attachment at ESET’s Singapore office for hands-on experience.

The scholarship comes at a time when the cybersecurity sector in Singapore remains predominantly male, with women comprising just 26.2% of the workforce. ESET’s President for Asia Pacific and Japan, Parvinder Walia, emphasised the importance of diversity in driving innovation within the industry, stating, “As cyber threats continue to evolve, diversity is essential for driving innovation. By investing in these future leaders, we are strengthening global cybersecurity and contributing to a safer digital world.”

Since its inception in 2016, the ESET Women in Cybersecurity Scholarship has supported over 28 women globally. The programme is now expanding to Singapore and India in 2025, alongside existing initiatives in the US, Canada, Australia, and the UK.

Applications for the scholarship will be open from 8 March to 25 April 2025. It is available to Singaporean citizens or permanent residents enrolled in a cybersecurity or STEM programme. The selection process will consider academic excellence, leadership, community involvement, and commitment to the field. The winner will be announced in June 2025.
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