Infobip, a global cloud communications platform, and the MoneyGram Haas F1 Team have launched an interactive engagement platform to enhance fan connections during the Singapore night race. Utilising WhatsApp, the initiative aims to transform passive viewership into active participation, showcasing new possibilities for global sports engagement. This platform allows fans to engage through interactive gamification, testing their knowledge and predicting race outcomes via ClickToWhatsApp ad integration on Facebook and Instagram.
The collaboration between Infobip and the MoneyGram Haas F1 Team began at Monza with the launch of a WhatsApp conversational assistant. Mark Morrell, Director of Marketing at MoneyGram Haas F1 Team, stated, “Our fans are central to everything we do. Singapore’s night race is a special event on the calendar, and this activation will allow us to connect with our supporters in a more interactive way.”
Infobip’s Chief Business Officer, Ivan Ostojić, highlighted the significance of the initiative, stating, “We are not just bringing fans closer to the action at Singapore’s biggest motorsport event; we are redefining what it means to experience live sports in engaging ways no matter where you are.”
Infobip supports major brands in Singapore and the Asia Pacific with its communication platform and AI-powered solutions. With mobile penetration exceeding 150% in Singapore, the environment is ideal for showcasing Infobip’s advanced messaging technology, which delivers real-time, personalised engagement at scale.
This initiative marks a significant step in the digital engagement roadmap for Infobip and the MoneyGram Haas F1 Team, setting a new standard for global sports fan engagement.
