IOI Properties Group, a leading Malaysian real estate company, hosted its inaugural international hospitality networking event in Singapore on 9 May 2025. Held at the IOI Properties Singapore Sales Gallery, the event marked a significant step in the group’s cross-border expansion, showcasing its award-winning hotel portfolio and introducing new campaigns to the Singapore market.
The event highlighted IOI Properties’ strategic growth in the hospitality sector across Malaysia, Singapore, and China. A key announcement was the brand partnership with Sandra Lim, Miss Universe Malaysia 2024, aimed at boosting the “Visit IOI Resort City” campaign. Tan Lee Fong, Multi-Property Director of Sales & Marketing for Marriott Bonvoy Portfolio Hotels of IOI Resort City & Puchong, noted the importance of Singapore as a tourism market, citing a 79% year-on-year increase in Singaporean visitors to IOI Resort City.
The evening also featured the launch of the “Think Again 2.0” campaign, encouraging Singaporeans to explore IOI Resort City, now accessible via a direct coach service from Singapore. Culinary delights were provided by Chef Justin Quek, a renowned Franco-Asian chef.
IOI Properties’ hospitality portfolio includes notable hotels such as Le Méridien Putrajaya and JW Marriott Hotel Singapore South Beach. The group continues to expand its presence with luxury hotel brands, reinforcing its commitment to creating lifestyle destinations across the region.
Sandra Lim expressed her connection to the brand, stating, “IOI feels like home. To now represent a brand that I grew up with — one that reflects Malaysia’s heart and its global ambitions — is truly special.” The event successfully brought together key figures from Singapore’s travel, tourism, and business sectors, setting the stage for future collaborations and growth.
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