The Johor Economic Tourism and Cultural Office Singapore (JETCO) has announced a series of strategic collaborations to strengthen tourism ties between Johor and Singapore. Revealed during a B2B Table Talk Session on 22 April, these initiatives aim to enhance visitor experiences and promote cross-border tourism opportunities.
JETCO’s Executive Chairman, Hasni Mohammad, highlighted the shared vision for tourism growth between Johor and Singapore, stating that JETCO acts as a bridge to facilitate partnerships benefiting both regions. The goal is to transform transit visitors into extended-stay tourists and day-trippers into repeat guests.
Johor offers significant attractions for Singaporean tourists, including world-class resorts like Desaru Coast and theme parks such as Legoland. For international visitors, Johor provides pristine beaches and lush rainforests, just a short drive from Singapore.
Key initiatives include a Digital Tourist Counter at Suntec City, in collaboration with WTS Travel, to provide real-time travel information and booking services for Johor-bound visitors. Additionally, the Johor Tourism Ambassador Programme with Les Clefs d’Or Singapore aims to equip concierge professionals with in-depth knowledge of Johor’s offerings.
These efforts align with Johor’s vision for the Visit Johor Year 2026 campaign, which aims to attract 12 million tourists. The campaign will focus on ecotourism, family attractions, and cultural heritage, supported by significant investments in tourism infrastructure.
Johor State Executive Councillor, Raven Kumar Krishnasamy, emphasised the importance of these partnerships in enhancing connectivity and promoting new travel experiences. As Johor prepares for Visit Johor Year 2026, these collaborations are expected to boost tourism and economic growth in the region.
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