Kingsmen Xperience, a subsidiary of Kingsmen Creatives Ltd., and Choom Pte. Ltd. have signed a Memorandum of Understanding (MOU) to globally expand the CHOOM Project, a K-pop Kiosk–Social Media concept. This collaboration aims to explore new business opportunities and co-marketing initiatives, including public relations campaigns, roadshows, and pop-up exhibitions across international markets.
The CHOOM Project is designed to offer immersive, interactive experiences through physical kiosks and a digital platform, allowing K-pop artists to grow their fan base globally. The initiative is set to debut in Singapore later this year, featuring launch events and promotional activities targeting youth, families, and K-pop enthusiasts.
Anthony Chong, Group Chief Executive of Kingsmen, stated, “Our collaboration with Choom reinforces Kingsmen’s focus on designing experiences that transcend boundaries.” Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, added, “CHOOM represents a new generation of cultural experiences, interactive, dynamic, and deeply rooted in community.”
James Hong, Managing Director and Co-Founder of Choom, expressed enthusiasm for the partnership, highlighting Kingsmen’s extensive network and experience as pivotal for the project’s global expansion. The initiative aims to begin its international rollout from Singapore, targeting neighbouring countries before extending worldwide.
This strategic collaboration promises to bring K-culture to a broader audience, leveraging Kingsmen’s expertise in location-based entertainment and Choom’s innovative vision. The CHOOM Project is poised to offer unique engagement opportunities within the K-pop community, fostering cultural connections on a global scale.
