A recent survey by Kintone Southeast Asia has revealed a significant trend in Malaysia, where nearly one in three companies are embracing no-code tools to empower employees in creating digital workflows. This shift is enabling frontline workers to become digital problem-solvers, thereby transforming the digital landscape across the nation.
Conducted with almost 1,000 business and IT decision-makers, the 2025 IT Decision-Making Survey highlights that over half of Malaysian companies are actively pursuing digital transformation. However, small and medium-sized enterprises (SMEs) face challenges due to knowledge gaps and limited resources. The survey also identifies project management, file storage, and communication as persistent pain points for businesses.
Security remains a top concern, with 40.4% of decision-makers prioritising reliable security in IT systems. Additionally, 37.4% of respondents expressed worries about data leakage during system rollouts, whilst 35.4% cited a lack of in-house expertise as a major barrier.
Tsubasa Nakazawa, Managing Director of Kintone Southeast Asia, stated, “Digital transformation isn’t just about adopting new tools – it’s about making them usable for the people who drive the business every day. By putting no-code tools directly into the hands of employees, this opens up opportunities for SMEs, including frontline employees to build their own solutions, close the digital skills gap, and build momentum from within.”
The survey underscores the potential for no-code tools to bridge the digital divide in Malaysia, offering a pathway for SMEs to enhance productivity and innovation. As more companies adopt these tools, the role of citizen developers is expected to grow, further shaping Malaysia’s digital economy.
