The Life Insurance Association, Singapore (LIA Singapore) has unveiled a new financial literacy programme aimed at Gen Z students in Institutes of Higher Learning (IHLs). Announced at the Association’s annual luncheon on 30 March 2026, the initiative seeks to equip young adults with essential financial skills as they transition into adulthood.
The programme, developed in collaboration with the Singapore College of Insurance (SCI), will feature interactive workshops at ITE College Central and Republic Polytechnic starting in April 2026. These sessions will cover practical topics such as managing a first paycheque and understanding life insurance, using engaging methods like quizzes and group discussions. The initiative also plans to extend its reach through social media, offering bite-sized content to further engage the youth.
Wong Sze Keed, President of LIA Singapore, emphasised the importance of financial literacy, stating, “Life insurance, whilst essential, is too often overlooked in the financial planning journeys of many young people. Our goal is to help the younger generation truly understand its importance and how it fits into their financial future.”
The announcement coincided with the re-election of LIA Singapore’s Management Committee for 2026–2027, led by Wong for a second term. The committee aims to focus on boosting financial literacy, enhancing public education on wealth and health protection, and collaborating with stakeholders to sustain Singapore’s healthcare ecosystem.
This initiative marks a significant step in preparing Singapore’s youth for financial independence and stability, aligning with the industry’s broader goal of fostering a financially resilient society.
