Lifeline Cleaning, a prominent cleaning service provider in Singapore, has launched a corporate social responsibility (CSR) initiative to support the Singapore Association of the Visually Handicapped (SAVH) during the Chinese New Year celebrations.
This initiative includes a festive get-together at SAVH’s facilities, aimed at enhancing the environment for the visually impaired community and promoting inclusivity.
The CSR initiative by Lifeline Cleaning involved several activities designed to spread festive cheer. The company distributed Ang Baos, a traditional Chinese New Year gift symbolising blessings, to SAVH members. Additionally, a breakfast-sharing session was organised to foster community connections, and cakes and pastries were provided for members to take home, further spreading joy.
Roy Tan, Business Development Corporate Accounts at Lifeline Cleaning, stated, “Our collaboration with SAVH for Chinese New Year allows us to honour the festive season while contributing to a cleaner, healthier, and more joyful environment for the visually impaired community.”
The initiative also included participation from 45 visually impaired elderly beneficiaries from the daycare group, along with SAVH staff, some of whom are partially blind. This effort underscores Lifeline Cleaning’s commitment to supporting vulnerable community members through various outreach activities.
Lifeline Cleaning has a history of incorporating CSR as a core element of its operations, previously collaborating with organisations supporting the elderly and other underserved groups. The company plans to expand its CSR initiatives to additional non-profit organisations, leveraging its expertise to create safe, hygienic, and inclusive environments for underserved communities.
