Lita Global has announced the establishment of its regional headquarters in Singapore. This strategic move underscores the company’s commitment to the Southeast Asian gaming community and aims to leverage Singapore’s robust digital infrastructure and skilled workforce to drive growth across the region.
The Teammate-On-Demand platform by Lita Global, which facilitates connections and earnings for gamers through skill-based matchmaking, boasts over 30 million registered users and 1.5 million monthly active users in Southeast Asia. The decision to base operations in Singapore aligns with the country’s leadership in digital infrastructure and supportive regulatory environment, providing an ideal foundation for Lita’s expansion.
To further its local growth, Lita plans to collaborate with gaming and esports organisations, host tournaments, and form partnerships with universities to nurture future gaming talent. The company is also enhancing its platform with features tailored to local gaming preferences. “Singapore isn’t just a strategic location — it represents everything we value as a company: digital ambition, diverse talent, and a forward-thinking gaming culture,” said Yihao Zhang, Founder and CEO of Lita.
Over the next year, Lita aims to increase brand awareness and deepen user engagement in Singapore, launching new features and strengthening ties with local gaming entities. The company’s long-term ambition is to play a pivotal role in shaping Singapore’s gaming economy, not just as a platform provider, but as a community builder. With Singapore now at the heart of its operations, Lita Global is poised to become a leading platform for gamers seeking more than just gameplay — offering career opportunities, community, and a future in gaming.
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