Mitsubishi Logisnext Asia Pacific has announced a rebranding to Logisnext Asia Pacific, effective from 30 April, as part of a strategic alignment with Mitsubishi Logisnext Co Ltd’s global vision. This change is a significant step in the company’s ongoing transformation under the Logisnext Vision 2035, which includes a partnership with Japan Industrial Partners to support sustainable growth and long-term value creation.
The rebranding will not affect the company’s commitment to its customers and dealer partners. Yasumitsu Baba, Managing Director of Mitsubishi Logisnext Asia Pacific, assured that the company will continue to provide reliable equipment and trusted services. “We will continue to provide reliable equipment, trusted services, and solutions that drive customer success whilst further strengthening our global alignment,” Baba stated.
Logisnext operates through four regional hubs, including Asia Pacific, China, and South Africa (APACCSA), enabling it to cater to local customer needs effectively. The rebranding will see Mitsubishi Forklift Trucks transition to Logisnext Forklifts in the APACCSA region over the coming years, maintaining the brand’s reputation for reliability, quality, and value for money.
Throughout this transition, Mitsubishi Logisnext Asia Pacific is prioritising stability and consistency for its dealer partners and customers. Current support teams and service structures will remain unchanged to ensure a seamless process for all stakeholders. The company, headquartered in Singapore, continues to offer a comprehensive portfolio of materials handling solutions, backed by an extensive dealer network.
