Millennium Hotels and Resorts (MHR) has been named Singapore’s most valuable hotel brand for the second consecutive year, according to the Brand Finance Hotels 50 2025 global ranking. With a brand value of $421 million, MHR has climbed three positions to 31st globally, reinforcing its leadership in the hospitality sector. The combined brand value of Millennium and its sister brand, Copthorne, now stands at $644 million.
MHR’s success is attributed to its strategic transformation, focusing on innovation, digital enablement, and guest-centric growth. Recent initiatives include the introduction of AI-powered assistants AVA and Ask Millie, full GSTC certification across all Singapore hotels, and an enhanced MyMillennium loyalty programme. The brand has also expanded its lifestyle offerings with the launch of M Social Resort Penang and upcoming openings in New York and Florida.
Kwek Leng Beng, Executive Chairman of City Developments Limited, emphasised the importance of brand strength in driving sustainable growth. “Developing a strong and reputable brand is my priority,” he stated. Alex Haigh, Managing Director Asia Pacific at Brand Finance, highlighted MHR’s focus on smart innovation and sustainability as key factors in its regional success.
Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer at MHR, noted that the brand’s achievements are the result of a deliberate strategy aligned with the company’s vision. With over 145 hotels in 80 destinations, MHR aims to expand to 500 hotels globally through strategic partnerships and innovation.
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