Mintology, a Singapore-based utility NFT platform powered by Mintable, is set to debut its innovative NFT redemption technology at the Singapore Business Show 2025, held on 27–28 August at the Sands Expo & Convention Centre. In collaboration with the Asia Blockchain Association, Mintology will transform the event into a live demonstration of how NFT vouchers can enhance brand engagement and deliver measurable returns.
The showcase will feature Kwaasong Bakehouse, a participating merchant, where attendees can scan a QR code, register via email, and mint an NFT voucher for a complimentary croissant. This activation aims to illustrate the practical utility of NFTs, offering live metrics, gamification, and merchant involvement. Visitors can also engage in Mintology’s “Hoop Challenge” game to win prizes, track live voucher claims, and network in a dedicated lounge.
The initiative highlights the potential of Web3 technology to provide customer satisfaction and business results through social media rewards, premium giveaways, and real-time analytics. Zach Burks, CEO of Mintable, emphasised, “NFTs aren’t just digital collectables — they’re a live tool for brands to communicate with customers in the real world. By showcasing this technology in a live environment, we can prove that NFTs drive genuine engagement, loyalty, and measurable returns.”
Mintology’s activation is part of its mission to make NFTs accessible and commercially impactful for mainstream brands. The event will serve as a pilot case study to evaluate merchant return on investment and campaign performance, potentially paving the way for broader adoption of NFT technology in loyalty programmes.
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