NHG Health has unveiled MedVid, a groundbreaking initiative featuring over 300 AI-generated medication counselling videos, designed to improve medication literacy among patients and caregivers. This pioneering project, the first of its kind in Singapore’s public healthcare sector, provides accessible and engaging video content in English, Mandarin, Malay, and Tamil, supporting the Healthier SG initiative.
MedVid addresses 79 essential topics, covering commonly prescribed medications for both acute and chronic conditions, as well as drug allergies. The videos transform traditional text-heavy medication leaflets into dynamic visual content, making complex medical information more digestible. Available on platforms like YouTube and the HealthHub website, the videos can also be accessed via QR codes on medication labels.
A recent Proof-of-Value study involving 149 patients demonstrated MedVid’s effectiveness, with 95% of users finding it easy to access information and 87% considering video counselling a viable alternative to in-person consultations. This initiative not only benefits patients but also allows pharmacists to focus on individuals with more complex needs.
Lim Hong Yee, Group Chief Pharmacist at NHG Health, noted, “With MedVid, we reimagined how information could be delivered through short and clear videos powered by AI technology.” Dr Ng Kian Bee from NTU’s Lee Kong Chian School of Medicine added, “This collaborative effort is a strong testament to our expertise in employing digital learning technology to advance patient care and education.”
NHG Health plans to integrate these videos into pharmacy operations across its institutions and expand the initiative to a broader patient population in Singapore.
“`
