Nielsen has announced the appointment of Matty Lin as the APAC regional sales leader, effective immediately. Lin, who will be based in Singapore, joins from TikTok/Bytedance, where he was General Manager of Global Business Solutions for Southeast Asia and South Korea. In his new role, Lin will oversee Nielsen’s Commercial Organisation across Asia and the Pacific, reporting directly to Chief Revenue Officer Amilcar Perez.
Lin’s extensive experience includes leading commercial strategy and innovation, with a focus on regional profit and loss management. He has a proven track record in building high-performing teams and driving transformational growth in global markets. Lin expressed his enthusiasm for joining Nielsen, stating, “APAC is one of the most dynamic and diverse regions in the world, and as consumer habits evolve at unprecedented speed, the need for accurate, independent, and future-ready measurement has never been greater.”
Perez highlighted Lin’s expertise in advertising, technology, and platform innovation as key assets for Nielsen. “I’m confident that Matty’s experience will bring value to our APAC team and help deepen Nielsen’s influence in shaping industry standards,” Perez said.
Lin holds a Bachelor’s degree in Finance and a Master’s degree in Integrated Marketing and Communications from Northwestern University. His appointment is expected to strengthen Nielsen’s position in the rapidly evolving APAC market, with a focus on digital and cross-media audience measurement and AI-driven advancements.
