Spanish heritage brand Osborne has appointed Singapore-based Octopus APAC Holdings Limited as its principal distributor in Singapore, marking a significant step in its Asia-Pacific expansion strategy. The partnership includes a S$5m equity investment by Osborne in Octopus, aligning their interests for regional growth and product development.
Founded in 1772, Osborne is one of Europe’s oldest producers of wines and spirits, with a presence in over 70 countries. The company owns more than 30 brands, including Carlos I brandy and Nordés gin. The investment will give Osborne a 6.40% equity stake in Octopus, with shares priced at S$0.0680 each, a 13.33% premium over the last closing price.
Under a five-year agreement, Octopus will manage Osborne’s distribution across retail, on-trade, and e-commerce channels in Singapore. The partnership also opens opportunities for Octopus to develop its own wines and spirits, leveraging Osborne’s production expertise to cater to Asian consumer preferences.
Fernando Terry Osborne, CEO of Osborne, stated, “This partnership with Octopus represents a decisive step in Osborne’s international growth strategy. Asia-Pacific is a priority region for our brands, and Singapore provides a solid platform from which to strengthen our presence in high-potential markets.”
Paul Hopkins, CEO of Octopus, added, “This partnership goes beyond distribution. By combining Osborne’s production expertise with our market knowledge, we will be able to develop products built for Asian consumers from the outset.”
The collaboration is expected to boost Octopus’s revenue growth and enhance margins through a greater mix of premium brand-led products. The scalable platform will allow Octopus to extend Osborne’s distribution footprint across the Asia-Pacific region, with plans for further local distribution agreements.
