PERSOLKELLY, a leading HR solutions provider in the Asia Pacific, has officially rebranded as PERSOL, unifying its operations across 13 markets under a single brand identity. This strategic move, announced on 31 July, aims to strengthen the company’s regional growth and position it as a modern, tech-forward workforce solutions partner. The rebranding retires the Kelly name, consolidating all PERSOLKELLY-branded businesses under one scalable identity.
The decision comes at a time when the Asia Pacific region is a significant contributor to global economic growth, accounting for 60% last year. PERSOL is poised to bridge workforce needs with high-quality employment opportunities, addressing changes driven by automation, demographic shifts, and a rising demand for technology and sustainability skills.
In Singapore, job vacancies are concentrated in high-growth sectors such as Information and Communications, Finance and Insurance, and Healthcare, which collectively account for nearly one-third of total openings. Tech roles, including software and web developers, remain in high demand, reflecting Singapore’s expanding digital economy.
See Yang Foo, Managing Director and Country Head of PERSOL Singapore, stated, “Becoming PERSOL reflects how far we’ve come and where we’re going. It unifies our strengths under one brand, allowing us to scale smarter, deliver consistently, and innovate faster.”
PERSOL’s refreshed brand offers agile hiring, digital-first recruitment, and regional talent mobility, providing clients with a future-ready talent strategy. The rebrand marks a strategic shift, enabling PERSOL to deliver consistent solutions across borders whilst addressing the unique needs of each market.
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