Prism, a newly established managing general agent (MGA) headquartered in Singapore, has officially launched its operations in the Asia Pacific region, including Hong Kong, as of 18 December 2025. Backed by Convex and Efinity Insurance Solutions, Prism aims to provide innovative, technology-driven underwriting solutions in Marine Cargo, Onshore Energy, Power, and Renewables.
The launch of Prism marks a significant development in the insurance landscape, as it combines underwriting talent with advanced technology, data, and analytics to offer new capacity and expertise to clients and brokers. “Prism is entering the market at a pivotal time,” said Bobby Heerasing, CEO and CUO of Prism. “We are building a legacy-free, tech-enabled MGA that combines underwriting discipline with transparency and long-term value for capital partners.”
Prism’s founding team includes industry veterans such as Heerasing, Jason Smith, and Sergei Korol, who bring decades of experience in the insurance and reinsurance sectors. The company has secured strategic partnerships with Convex, which will provide underwriting capacity and expertise, and Efinity Insurance Solutions, which will offer operational and platform support.
The MGA plans to expand its offerings in Q1 2026 to include Facultative Property and Political Violence/Terrorism. John Potter, Head of Marine at Convex, expressed support for the launch, stating, “This investment is a perfect example of our strategic approach — backing exceptional teams with deep expertise and local insight.”
Prism’s approach is characterised by its legacy-free, technology-driven model, aiming to deliver efficiency, transparency, and scalability. As the company begins its journey, it seeks to blend Asia’s growth opportunities with mature portfolios in North America and Europe, positioning itself as a significant player in the region’s insurance market.
