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Samsung unveils Business Experience Studio in Singapore

Newsflash Asia

- August 5, 2025

Samsung Electronics Singapore has launched its Business Experience Studio, a 2,150 square feet facility designed to help businesses harness Samsung’s innovative technology solutions. The studio aims to assist companies in visualising how they can integrate Samsung’s advanced solutions to meet their digitalisation needs across various sectors.

The studio features Samsung’s professional display range, enterprise-ready Galaxy devices, and business solutions such as Samsung Knox, Samsung Visual eXperience Transformation (VXT), and SmartThings Pro. These solutions are tailored for specific business and vertical use cases, developed in collaboration with local partners.

Timothy Tan, Head of Integrated Business at Samsung Electronics Singapore, stated, “The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations.”

The studio is divided into ten zones, each showcasing Samsung’s hardware and solutions. Highlights include a Command and Control Centre with high-resolution commercial displays, and a SmartThings Pro platform for automation and monitoring. Samsung Knox provides real-time security for connected devices, addressing cybersecurity concerns.

Additionally, the studio presents solutions for hospitality, healthcare, and retail sectors, enhancing customer experiences and operational efficiencies. Samsung’s rugged devices and smart classroom solutions further demonstrate the company’s commitment to improving business productivity.

The Business Experience Studio complements the efforts of Samsung Singapore’s Integrated Business Team, which collaborates with public and private sector clients to deliver innovative solutions. The studio is open for bookings, offering businesses a glimpse into the future of digitalisation with Samsung’s technology.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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