Sides, the UK’s fastest-growing hot-chicken brand, has expanded its presence in Singapore by opening a second store at Universal Studios Sentosa. This development is a significant milestone in the brand’s international expansion strategy, following the successful launch of its first Singapore outlet in April 2025.
The new store is part of Sides’ broader plan to accelerate growth across Southeast Asia, with Malaysia identified as the next key market. Aaron Moore-Saxton, Managing Director at Sides, stated, “We’ve seen incredible appetite for the brand beyond the UK, and this launch builds on the momentum we’ve already established in Singapore and Asia.”
Sides, founded by the UK’s largest YouTube collective, the Sidemen, in collaboration with Hero Brands, has been rapidly expanding its footprint. The brand currently operates five restaurants in the UK and has announced new openings in Scotland, marking its entry into the Scottish market with sites in Glasgow and Livingston.
The expansion in Singapore is part of a multi-year growth strategy aimed at establishing Sides as a global hot-chicken brand. Moore-Saxton added, “Singapore represents a significant step in our international journey. The response to our first store has been incredibly strong, and this next opening reflects the growing appetite for the Sides brand beyond the UK.”
With its ambitious plans for Southeast Asia and continued growth in the UK, Sides is poised to become a leading name in the hot-chicken market worldwide.
