Singapore has achieved a significant milestone in digital government services, as revealed by Adobe’s 2025 Digital Government Index. The nation’s overall score increased to 65, marking a 4.7% improvement from the previous year and its third consecutive year of growth. This advancement is attributed to enhanced digital self-service and site performance, reflecting ongoing investments in accessibility and infrastructure.
The index introduces AI readiness as a new benchmark, highlighting Singapore’s leadership in Asia with a score of 65.5. This reflects the country’s strong trust, authority, and technical accessibility in an AI-enabled landscape. However, challenges remain in visibility across external AI-powered search and assistant platforms.
Despite these advancements, customer experience saw a 5.8% decline due to fragmented journeys and inconsistent design. “Progress is iterative, and digital success requires continuous refinement,” said John Mackenney, Director of Asia Pacific Digital Strategy Group at Adobe. The report underscores the need for ongoing improvements in user experience design and personalisation.
Personalisation emerges as a crucial factor in enhancing citizen journeys, with scores ranging from 37.5 to 68.8 across various ministries. Early-stage interactions like site search and service discovery show stronger capabilities.
The findings emphasise Singapore’s commitment to delivering seamless, citizen-centric digital experiences, positioning the public sector for future advancements in digital government services.
