Singapore has been ranked seventh in Savills’ inaugural Matcha Index, which evaluates global tech cities based on urban liveability, café culture, and matcha affordability. The index, led by Tokyo, London, and Seoul, highlights Singapore’s vibrant café scene and its appeal to tech workers despite higher matcha latte prices, averaging US$5.43.
The Matcha Index, part of Savills’ Tech Cities research, underscores the importance of café culture in supporting tech ecosystems. Sulian Tan-Wijaya from Savills Singapore noted, “Singapore has a vibrant and rich café culture. Besides the strong presence of established and new coffee chains, our café culture has evolved to embrace anything Matcha.”
The study reveals that whilst Singapore’s matcha lattes are among the pricier options, the city remains competitive due to its strong café availability and quality. This aligns with broader lifestyle trends, as matcha is favoured for its health benefits and slow-release energy, appealing to the wellness-focused tech workforce.
Charlotte Rushton from Savills World Research commented, “The Matcha Index reveals a clear pattern: tech cities that successfully blend lifestyle and innovation tend to thrive.” The index suggests that vibrant café cultures are crucial for urban liveability and connectivity, fostering networking and a blend of work and leisure.
As Singapore continues to embrace matcha trends, including innovative matcha rave parties, it solidifies its position as a leading tech hub, offering a unique blend of lifestyle and professional opportunities.
