The Singapore Sports Hub has officially been rebranded as The Kallang, marking a significant shift towards offering more diverse and accessible experiences in sport, entertainment, lifestyle, and community. The announcement was made by Kallang Alive Sport Management, now known as The Kallang Group, at a launch event attended by over 300 stakeholders and partners.
The rebranding reflects The Kallang’s evolution from a mere venue to a vibrant precinct that hosts world-class events and fosters community engagement. Since the government’s takeover in 2022, The Kallang has seen a surge in event days and attendance, hosting prestigious events like the World Aquatics Championships and performances by global icons such as Lady Gaga.
Keith Magnus, Chairman of The Kallang Group, emphasised the precinct’s transformation into a dynamic hub, stating, “Our ambition is for The Kallang to become the excitement epicentre of Singapore.” The rebranding aims to honour the site’s rich sporting legacy whilst broadening its identity to include entertainment and community activities.
The Kallang’s new tagline, “Feel Alive,” underscores its commitment to creating exciting experiences across its four pillars: sport, entertainment, lifestyle, and community. Upcoming enhancements include new alfresco dining options, a sheltered padel ecosystem, and refreshed family-friendly spaces, with infrastructure improvements set to begin in Q2 2026.
The Kallang Group is also launching The Kallang Pass, offering patrons a chance to win tickets to various events. The precinct’s transformation aims to make it a beloved destination for generations, enhancing Singapore’s role in the global sport and entertainment landscape.
