The Singapore Tourism Board (STB) and Grab, Southeast Asia’s leading superapp, have announced a strategic partnership to enhance visitor experiences and bolster Singapore’s status as a premier travel destination. Through a newly signed Memorandum of Understanding (MOU), the collaboration seeks to attract more international visitors and increase tourism spending by offering seamless and authentic travel experiences across the city.
The partnership focuses on leveraging STB’s expertise in destination marketing and Grab’s insights into dining and commuting trends to empower travellers to explore Singapore’s diverse precincts with ease. This initiative aligns with STB’s Tourism 2040 roadmap, aiming to cultivate visitor demand and drive quality tourism growth.
Terrence Voon, Executive Director for Southeast Asia at STB, highlighted the partnership’s potential: “Together with Grab, we hope to inspire more travellers to consider Singapore, and when they are here, to make every ride an adventure.”
Key initiatives include enhancing the Grab Travel Pass, which offers discounts on transport and services for international visitors, and collaborating with event organisers to elevate experiences through Grab’s mobility, food, and financial services. The partnership also aims to spotlight Singapore’s culinary scene, which saw a 6.3% increase in tourism receipts from Food and Beverage (F&B) in 2024.
Alejandro Osorio, Managing Director of Grab Singapore, emphasised the importance of showcasing Singapore’s culinary identity: “Through our partnership with STB, we hope to help travellers uncover these authentic moments, showcasing Singapore’s heritage.”
With 8.33 million international visitors in the first half of 2025, this collaboration is poised to sustain tourism momentum and extend economic benefits to local communities.
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