Singaporeans are leading the world in their concern over deepfake impersonations and AI voice cloning, according to a recent global survey by Ping Identity. The 2025 Consumer Survey highlights that 39% of Singaporeans are worried about deepfakes, whilst 33% are concerned about AI voice cloning. This anxiety is coupled with a significant rise in AI usage, with 85% of Singaporeans now using AI, compared to 41% globally a year ago.
The survey indicates a growing distrust in organisations managing identity data, with only 12% of Singaporeans expressing full trust. This erosion of trust is driving demand for stronger authentication methods and tighter government regulation. Jasie Fon, Regional Vice President of Asia at Ping Identity, noted, “The rising concern among Singaporeans for deepfake impersonations and AI voice cloning highlight the urgent need for stronger and more user-friendly identity verification methods as AI adoption grows.”
Key findings from the survey include:
– 85% of Singaporeans are more concerned about personal data security than five years ago.
– Only 13% of Singaporeans feel very confident in spotting scams.
– 73% believe government regulation of AI is important for protecting identity data.
– Biometrics and multi-factor authentication are top features desired to increase trust in online brands.
The survey, conducted by Talker Research, involved 10,500 consumers across various countries, including Singapore. As AI continues to permeate daily life, the need for robust security measures becomes increasingly critical to maintaining consumer trust.
