SISTIC, Singapore’s premier ticketing service provider, has announced a strategic partnership with AXS, the global ticketing division of US-based Anschutz Entertainment Group (AEG). This collaboration, which sees AXS taking a majority stake in SISTIC, aims to bolster Singapore’s position as a top entertainment destination by merging local expertise with global innovation.
The partnership is set to deliver enhanced value for event organisers, venues, and audiences across Singapore and the region. Blaine Legere, President, International at AXS, highlighted the potential of the collaboration, stating, “By combining SISTIC’s deep regional expertise with AXS’s global technology platform, we have a unique opportunity to redefine how fans discover, access, and experience live events.”
For over 30 years, SISTIC has been integral to Singapore’s live events scene, connecting millions of fans with memorable experiences. The partnership will continue to support initiatives like the SG Culture Pass, further enriching Singapore’s arts and culture landscape. Joe Ow, CEO of SISTIC, emphasised the gradual integration of technology to ensure a seamless experience for clients and ticket buyers.
AXS, known for its advanced ticketing technology, supports iconic venues and events worldwide, including the LA28 Olympic Games and Coachella Music Festival. With this strategic stake in SISTIC, AXS plans to offer a more diverse range of live events in Singapore and beyond.
This partnership promises to expand access to world-class productions, ensuring Singapore’s celebrated arts scene thrives on the global stage. Existing SISTIC ticket buyers will continue to access their e-tickets without any changes required.
