Sngapore-headquartered Synagie, a leading AI-powered digital commerce platform in Southeast Asia, has announced a strategic partnership with Jiangsu Soho Ecommerce Co. Ltd to create a digital trade corridor linking China, Central Asia, and Southeast Asia. This initiative, unveiled on 14 May 2025, aims to enhance regional commerce by leveraging AI-driven infrastructure to tap into Southeast Asia’s burgeoning $600b digital economy.
The collaboration will connect enterprises across 11 countries, including China, Kazakhstan, and Singapore, through a unified digital and logistics infrastructure. This corridor is designed to reduce costs, increase speed, and streamline market entry for businesses of all sizes. Peggy Shen, General Manager of Jiangsu Soho, highlighted the importance of regional connectivity amidst global trade shifts, stating, “This partnership brings together our on-the-ground trade networks in Central Asia with Synagie’s digital commerce expertise to build a smarter, faster, and more inclusive trade bridge across Asia.”
The initiative promises significant benefits for governments, markets, and businesses. It supports Belt and Road Initiative trade objectives, diversifies supply chains, and offers businesses turnkey access to high-growth e-commerce markets. Olive Tai, Co-Founder and CEO of Synagistics, noted, “We are building a regional economic artery powered by AI, technology, and deep-market know-how, that lowers the barrier to cross-border trade and fuels sustainable growth.”
Key features of the partnership include an AI-powered cross-border commerce platform and an integrated physical-digital trade corridor. This builds on Synagie’s previous success with ShopHK, a platform aiding Hong Kong SMEs in global expansion. The new corridor aligns with Synagistics’ innovation roadmap, including the launch of Geene, a platform integrating Generative AI, Blockchain, and Big Data.
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