TADA, Singapore’s pioneering zero-commission ride-hailing platform, has announced its commitment to maintain its current fee structure throughout 2026. This decision supports the Singapore Budget 2026, which aims to alleviate cost-of-living pressures for households. TADA’s move comes as other platforms increase fees to cover new operational costs, such as those from the Platform Workers Act.
TADA’s strategic roadmap is underpinned by three consecutive years of operational profitability, supported by a lean operational model and positive cash flow. With 40,000 drivers in Singapore and 300,000 globally, TADA covers nearly half of Singapore’s private-hire fleet. The company is also preparing for global expansion, with plans to introduce its zero-commission model in New York by June 2026 and in Africa by the fourth quarter of 2026.
Founder Kay Woo highlighted the risk of “enshittification,” where platforms prioritise shareholder profit over user experience and driver benefits. “It’s a vicious cycle if platforms continue to squeeze every dollar of profit out of the driver and the rider,” Woo stated. TADA’s commitment to maintaining its fee structure is seen as a vital extension of the Singapore Budget 2026 relief measures.
TADA’s pilot programme in December 2025 demonstrated significant income gains for drivers, with some earning up to 75% more on peak days. The company’s initiatives aim to address driver shortages and improve service reliability, aligning with national goals to strengthen the social compact.
