Taiwan is making a concerted effort to attract Singaporean travellers during the year-end holiday season by participating in Singapore’s largest outbound travel fair, NATAS Holidays 2025, from 15 to 17 August. The Taiwan Tourism Administration, alongside local governments and tourism stakeholders, aims to showcase Taiwan’s rich tourism offerings under the campaign theme “Take a Sip of Taiwan.”
A delegation of 117 representatives from 70 organisations will highlight Taiwan’s immersive experiences, cultural charm, and dynamic events. According to surveys from NATAS Holidays 2024, 90% of respondents had previously visited Taiwan, with nearly half having visited three times or more, indicating a strong interest in the destination. With frequent direct flights and cultural similarities, Taiwan and Singapore are well-positioned for bilateral tourism growth.
The Taiwan Pavilion at NATAS will feature interactive elements, including the SHANLAN Express tourism train photo zone, and activities such as a DIY fan-painting workshop and a five-senses tea experience. Visitors purchasing Taiwan travel packages can redeem exclusive gifts and enter draws for luxury hotel stays and roundtrip flights.
Taiwan’s youth diabolo troupe, WHO Theatre, will headline the NATAS Opening Ceremony on 15 August with their performance “Shake It Like Boba,” inspired by bubble tea. Additionally, a Taiwan Tourism Workshop on 18 August at Hilton Orchard Singapore will facilitate business matchmaking between Taiwanese and Singaporean travel professionals.
As Singapore remains a key tourism market for Taiwan, the Taiwan Tourism Administration plans to continue leveraging diverse marketing strategies to elevate Taiwan’s global tourism profile.
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