Tealium has announced its launch on the AWS Singapore Region, providing Asia-Pacific (APAC) enterprises with a robust infrastructure to manage customer data locally and in real-time. This move supports compliance with Singapore’s Personal Data Protection Act (PDPA) and emerging ASEAN data protection frameworks, crucial as AI adoption accelerates across the region.
The AWS Singapore Region enables Tealium to offer low latency and real-time performance for AI-driven customer engagement and analytics. Jeff Lunsford, CEO of Tealium, emphasised the importance of trust in the AI era, stating, “Launching on the AWS Singapore Region enables customers to better govern, control and activate their data locally — helping them meet regulatory obligations whilst still moving quickly with AI and digital innovation.”
Tealium’s platform allows businesses in sectors such as financial services, retail, healthcare, and education to securely collect, transform, and activate customer data without it leaving the region. This ensures compliance without sacrificing speed or flexibility. Peter Murray, APJ head of GTM, noted, “With Tealium now live on the AWS Singapore Region, customers in the region have more choice in how they innovate with data and adopt agentic solutions, whilst meeting stringent data residency requirements.”
As a member of the AWS Partner Network, Tealium holds multiple AWS certifications, including the GenAI Competency. The launch is part of Tealium’s strategy to expand its footprint in the APAC region, supporting enterprises in navigating digital transformation and complex regulatory landscapes. The Tealium instance on the AWS Singapore Region is available immediately, offering a full suite of customer data capabilities.
