Tetra Pak has inaugurated its Customer Innovation Centre (CIC) in Bangkok, designed to assist food and beverage companies across the Asia-Pacific region, including Singapore, in bringing innovative packaging solutions to market more swiftly.
This initiative aligns with Singapore’s Budget 2025, which prioritises helping local businesses expand internationally amidst rising costs and resource constraints.
Located at Bhiraj Tower, EmQuartier, the CIC serves as a collaborative hub, enhancing product development efficiency and reducing time-to-market. The centre offers a comprehensive five-step model, including insight discovery, category immersion, innovation showcase, co-creation space, and prototyping. This model is intended to support brands from concept ideation to product launch.
Julia Luscher, Vice President Marketing, Market Operations at Tetra Pak, highlighted the importance of innovation in adapting to changing consumer preferences and global food system uncertainties. “Building long-term resilience has never been more critical,” she stated. “The launch of the CIC Bangkok underscores our commitment to helping the industry navigate change and explore new growth opportunities.”
The CIC Bangkok joins Tetra Pak’s global network of innovation centres, which includes locations in the US, Sweden, Italy, Dubai, and Brazil. Looking ahead, Tetra Pak plans to open a Product Development Centre in Rayong, Thailand, in 2026, further solidifying its role as a leader in food and beverage innovation.
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