Tiger Beer is celebrating Singapore’s 60th birthday with an exciting collaboration with MONOPOLY, offering Singaporeans a chance to win substantial prizes. From 1 July to 5 October, the Tiger SG60 MONOPOLY PLAY, SIP, WIN promotion will allow participants to collect Property Cards by enjoying Tiger Beer at participating merchants across the island. Collecting all properties of a single colour could lead to winning prizes totalling $600,000, including gold bars, cruise credits, and even a car.
The promotion is part of Tiger’s new local platform, ‘Our Roar, Our Way’, which celebrates the unique spirit of Singaporeans. Gerald Yeo, Marketing Director of Asia Pacific Breweries Singapore, stated, “As we mark 60 years of Singapore, we wanted to celebrate the unapologetic ways Singaporeans live. This collaboration with MONOPOLY brings that to life in a fun and familiar way.”
The festivities kick off with the ‘Our Roar, Our Way’ Lorry visiting Bugis+ on 3 July and New Bahru on 5 July, offering free beer, sorbet, and interactive games. Participants can also score a bonus Tiger MONOPOLY Digital Property Card by signing up onsite.
The promotion features both digital and physical gameplay options. Digital participants can upload receipts from Tiger Beer purchases to receive Property Cards, whilst physical cards are available at coffee shops. Prizes include a BYD Seal Dynamic, a luxury watch, and more.
For more details on the promotion and upcoming events, visit tigerbeersg60.com.
“`
