Traveloka, Southeast Asia’s leading travel platform, and the Singapore Tourism Board (STB) have unveiled a new regional marketing campaign titled ‘A World of Experiences Await’. This initiative aims to attract young travellers from key Southeast Asian markets to consider Singapore as their preferred short-haul destination for spontaneous and convenient weekend getaways.
The campaign seeks to position Singapore as an ideal location for travellers and repeat visitors looking for quick escapes. With its compact city layout, Singapore offers a diverse range of activities that can be enjoyed in a single day, from exploring cultural landmarks to experiencing world-class attractions. This makes it an attractive option for those wanting to make the most of their time with loved ones.
The partnership between Traveloka and STB highlights their commitment to promoting Singapore as a vibrant and accessible destination. By targeting young travellers, the campaign hopes to boost tourism and encourage more frequent visits to the city-state. As the campaign unfolds, it is expected to enhance Singapore’s appeal as a dynamic and exciting travel destination in the region.
