Wave Films, Shooting Gallery Asia, and True Colour Media have announced a strategic partnership aimed at bolstering Singapore’s production infrastructure. This collaboration, led by Wave Films’ founder and managing director Jerry Koedding, seeks to address the challenges of tighter production budgets whilst maintaining high-quality standards for various media projects.
The partnership is designed to create an “infrastructure layer” that offers comprehensive production support to advertising agencies, production houses, and solo content creators. “Production budgets are getting tighter, and we need to work more closely together with different partners in the industry to stay relevant,” Koedding stated. This initiative ensures that when projects exceed the capabilities of individual entities, the necessary resources are readily available.
By combining Wave Films’ production service expertise with Shooting Gallery Asia’s extensive studio space and True Colour Media’s technical capabilities, the partnership provides a robust support system. This includes access to additional crew members, advanced equipment, and special locations, without competing for client relationships. Koedding emphasised the importance of established networks, saying, “We’ve built strong relationships with freelance crew and talent over the years. We can simply pick up the phone and call people we trust to deliver quality work.”
The collaboration aims to reinforce Singapore’s status as a production hub by offering scalable support infrastructure whilst adhering to international production standards. This unified service approach is set to benefit agencies, production houses, brands, and solo creators alike, ensuring seamless production processes across the board.
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