In a competitive labour market, work-life balance has emerged as the leading factor attracting talent in Singapore, according to Randstad’s 2025 Employer Brand Research report. The study, which surveyed 2,522 working adults in Singapore, highlights that work-life balance continues to surpass salary and benefits as the primary employee value proposition (EVP) for the third consecutive year.
The report reveals that 18% of respondents feel disengaged at work, with these individuals being 60% more likely to consider leaving their jobs than their engaged counterparts. A significant 41% of respondents attribute their disengagement to a lack of recognition or appreciation. David Blasco, Country Director at Randstad Singapore, noted, “With salary packages and benefits now highly competitive, work-life balance is emerging as a crucial differentiator for both attracting and keeping top talent.”
The research also indicates generational differences in priorities. Millennials are notably stepping back from using artificial intelligence (AI) at work, with only 36% reporting frequent usage—a 7-point decline from 2024. Meanwhile, Gen Z and Gen X have shown increased AI adoption.
The findings underscore the importance of work-life balance as a key motivator, with 40% of respondents citing it as their primary motivation. This is followed by opportunities for growth and development (37%) and a manageable workload (36%). The report suggests that employers focusing on these areas could enhance employee engagement and retention.
As Singapore’s workforce continues to evolve, the emphasis on work-life balance and equitable work environments remains a pivotal factor in talent attraction and retention strategies.
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