Yeo Hiap Seng (Yeo’s) is marking Singapore’s 60th birthday with a series of festive activities, including the launch of the SG60 Fun Pack, which features special-edition beverages. Under the theme “Nourishing Our Nation”, Yeo’s aims to evoke the kampong spirit with drinks like Orchid Chrysanthemum Tea, Lion City Peach Brew, and Cheng Bou Long Herbal Tea. These beverages are crafted to rekindle memories and connections among Singaporeans.
The SG60 Fun Pack is a tribute to the flavours that have shaped Singapore’s heritage. The Orchid Chrysanthemum Tea blends Yeo’s signature tea with the national flower, whilst the Lion City Peach Brew combines peach and green tea, available exclusively at FairPrice and Cheers. Cheng Bou Long Herbal Tea, a cooling classic, is exclusive to Sheng Siong.
In addition to the Fun Pack, Yeo’s is hosting an Instagram contest from 11 to 18 August 2025, inviting fans to share their favourite childhood games for a chance to win the pack. Alex Chen, Head of Marketing and Business Development at Yeo’s Singapore, stated, “This SG60, we’re celebrating not just how far we’ve come, but the flavours, games, and everyday rituals that keep us united and grounded.”
The celebrations continue with the Yeo’s Kampong Games at One Holland Village from 22 to 24 August 2025. This event will transform the space into a nostalgic playground featuring traditional games like chapteh and five stones, celebrating resilience, connection, and camaraderie.
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