YY Group Holding Limited, a global leader in on-demand workforce solutions and integrated facilities management, has announced the creation of a Chief Product Officer (CPO) role, appointing Eli Yu to lead the position. This strategic move aims to accelerate product innovation and drive the company’s global growth and expansion.
Yu, an experienced product and technology leader, will oversee the end-to-end product strategy, design, development, and lifecycle management. He will lead cross-functional teams to align market needs with product capabilities, enhancing YY Group’s ability to deliver high-quality digital solutions. The appointment highlights the company’s focus on operational excellence, scalability, and sustainable growth.
Mike Fu, CEO of YY Group, stated, “With the rapid evolution of AI and technology, having a clear, unified product strategy is more important than ever. Bringing Eli on board as our chief product officer marks a major milestone for our organisation, allowing us to optimise product development and strengthen the foundations needed to support our next stage of growth.”
Yu expressed his enthusiasm, saying, “I’m honoured to join YY Group at such an exciting point in its evolution. There is tremendous potential to expand into new areas and create more value for those we serve.”
Yu’s extensive experience in AI, software development, technology, and renewable energy positions him well to drive innovation and build scalable products. His leadership is expected to unlock new opportunities and deliver greater value to YY Group’s users and shareholders.
